Integrated Campaigns
Online and offline journeys aligned around one audience, one idea, and measurable outcomes.
Portfolio · Bangkok · 2026
Integrated Campaigns & Performance Marketing
PHAM MINH DUC
I connect content, paid media, events, e-commerce, data, and digital experiences to move audiences from attention to action.
01 · About me
The person at the center of the system.
Hands-on marketer combining integrated planning, performance acquisition, B2B partnerships, marketing analytics, and digital production. Based in Bangkok and always building the next skill.
How I work
Four systems powering every mission.
From the first audience signal to the final conversion, every discipline stays connected to one shared outcome.
Performance Marketing
Paid media, creative testing, funnel analysis, and budget decisions informed by live campaign data.
Marketing Analytics
Power BI, Excel, SQL, CRM, and conversion data translated into practical commercial decisions.
Web Development
Responsive WordPress and modern web experiences that connect content, products, and conversion.
02 · Motion reel
Fast rhythm. One visual language.
This frame is ready for your showreel. Upload an MP4 or paste a YouTube/Vimeo link and it will inherit the same cosmic frame as the rest of the portfolio.
ShowreelVideo arriving soon
Add it in WordPress → PMD Universe → Video showreel
03 · Featured projects
Four worlds. Four different growth problems.
Enter each project to see the thinking, execution, channels, and outcomes behind the campaign.
Image frame · Ready for your visual
01
Integrated Travel Campaign
Ecotrip Travel & Media Co., Ltd.
A holiday campaign connecting short-form content, Meta Ads, TikTok, Facebook, lead acquisition, and an offline travel event.
View this universe
- 6.5M views
- 5K+ leads
- 2K+ registrations
- 4K+ visitors
Image frame · Ready for your visual
02
Education Growth
Tiếng Hàn Ngọc Hường
A three-month TOPIK launch strategy combining organic content, Meta, TikTok, PR, and offline acquisition.
View this universe
- 1.2K inquiries
- ~500 enrollments
- ~42% conversion
Image frame · Ready for your visual
03
Performance Advertising
The Frog Tarot
Audience-led acquisition across Instagram, Facebook, and TikTok, optimized from inquiry quality through conversion.
View this universe
- 50–70 inquiries/day
- 80% qualified
- 50% conversion
Image frame · Ready for your visual
04
Creator Marketing
KOL & KOC Assistant
Creator coordination, content planning, stakeholder operations, and campaign delivery built for fast-moving social teams.
View this universe
- KOL / KOC
- Content operations
- Campaign delivery
04 · Tools & platforms
My working solar system.
Strategy is the center. Each platform becomes useful when it has a clear role in the wider campaign.
Tools& Platforms
Power BI
Data visualization
Blender
3D creative
Meta Ads
Paid acquisition
ChatGPT
AI workflow
Figma
Visual design
Word & Excel
Advanced Office
SQL
Data analysis
WordPress
Web development
AI Platforms
Creative automation
TikTok Ads
Social performance
Power BI · Blender · Meta Ads Manager · ChatGPT · Figma · Word · Excel · SQL · WordPress · TikTok Ads
05 · Brand collaborations
Products, partners, and real market moments.
A moving archive of brands, products, and teams I have supported through campaigns, partnerships, e-commerce, or content.
06 · Profile
I build where creativity meets commercial reality.
My work spans campaign strategy, acquisition, events, e-commerce, analytics, partnerships, and web operations. I am especially interested in teams where marketing must connect creative execution with measurable growth.
Hutech University · Multimedia Marketing Communications
Thai · Basic, currently studying
Open to B2B, exhibition, and regional marketing roles
Current orbit
Bangkok · Integrated Marketing · Regional Growth
Jul 2026 — Present
Sao Khue Medical Materials Pharmaceutical JSC.
Advertising & Marketing Executive · Part-time Remote
Managing Meta Ads budgets up to THB 67K/month.Jan 2026 — Present
Independent Consulting & Contract Projects
Marketing Team Lead · Content Executive · Advertising Consultant
Korean Language Center, Ecotrip, and The Frog Tarot.Sep 2025 — Feb 2026
Partners LN Co., Ltd.
Marketing Data Analyst
20K+ monthly customers analyzed across TikTok Shop and Shopee.Sep 2024 — Jun 2025
Breathee by Pacific Co., Ltd.
Marketing Executive
B2B partnerships, KOL campaigns, product launches, and WordPress commerce.Ready for the next mission