Brief decoding
Turn a campaign ask into a creator-ready story, message and deliverable list.
Creator marketing · live commerce · production
THE COLLABORATIONCIRCUIT
KOL & KOC Assistant · Content Operations
Behind every viral frame is a system: the right creator, a clear story, a production-ready brief and the coordination that keeps every moving part connected.
01 · Creator network
Three channels.
One creator universe.
The content system adapts to the audience: broad lifestyle storytelling on the main channel, faster food and product discovery on the supporting channels.
Main channel
@hoanganhpanda_
Lifestyle experiences
Story-led entertainment and everyday experiences built for broad reach.
↗ Supporting channel @hoanganhdeptrailam Food & trend reviewsFast, personable reviews that turn curiosity into watch time.
↗ Supporting channel @panda.review0chuyen Viral productsUseful, playful product discoveries without external bookings.
↗
Content formats
ComedyReviewsLifestyle
02 · Behind the feed
The work viewers
never see.
I helped translate brand objectives into creator-ready production: coordinating people, content, logistics and live execution without losing the natural creator voice.
Creator coordination
Align schedules, products, scripts and practical production needs.
On-set support
Keep the shoot moving while protecting the brand message and creator tone.
Content shaping
Build comedy, review and lifestyle formats for vertical viewing behavior.
Live-commerce delivery
Support production, product flow and the moments that move viewers to act.
03 · Closeup Vietnam
Close enough
to start a story.
CLOSEUP
2 choices
one luminous product world
Two White Now variants become luminous exhibition objects—clear, gently tilted and floating together inside the Valentine campaign world.
Bring couples closer on Valentine’s Day.
Create approachable street content that lets real people carry the emotion instead of over-scripting the moment.
Interview → connection → gift.
A simple sequence designed for short-form viewing: ask, react, reward and leave the audience with a memorable human beat.
Creator support and on-ground coordination.
Helped align the filming flow, interview moments, gifting and practical production details around the campaign idea.
04 · Garnier Vietnam
A live studio built
for discovery.
LIVE STUDIO
From backstage preparation to an on-screen offer moment.
The content introduced the live session, highlighted attractive gifts and helped audiences understand why they should join. My role connected creator support, production details and the pace of the live format.
05 · Long Chau live commerce
From attention
to commercial impact.
Recorded live GMV
419,184,084
VND
approximately USD 16K
Keep content, people and product flow connected.
Supported creator collaboration and production coordination so the live experience could stay energetic, informative and commercially focused.
Creator energy becomes meaningful when the system supports it.
The 419M VND live GMV is presented as the campaign’s recorded platform result—not as an individual-only attribution.
06 · The takeaway
I did not just
stand behind the camera.
I helped make the collaboration usable: turning brand messages into creator moments, keeping production organized and supporting live-commerce stories that people could enjoy and act on.
Pham Minh Duc · KOL & KOC Assistant · Creator Marketing Portfolio