Quan Lan Campaign Performance Overview
Campaign Performance Overview
Total Revenue of Project
$6,374.73
↑ 48%Order Quantity
855
↑ 55.17%Conversion Rate
60%
↑ 30%Growth Rate
48%
↑ 19.76%Total Budget
Advertising budget by platformMarket Trend
Data source: Meta Business Suite and Sapo Analysis.
Top Cities
Traffic
Market Segmentation
Female 72.1% | Male 27.9%
Traffic Source
Customer Demographics
KPI Cards
Social media performance overviewCampaign
Data from Facebook Ads Manager, 1/6–21/7| No. | Campaign | Distribution | Cost per Outcome (USD) | Amount Spent (USD) | Impressions | Reach | Total Customers | New Customers |
|---|
Campaign Performance Summary
| Revenue | $6,680 | Strong campaign revenue generated over the campaign period. |
| Ad Spend | $2,000 | Advertising budget efficiently allocated across Meta campaigns. |
| Operating Cost | $1,200 | Campaign execution and operational expenses. |
| ROAS | 3.34x | Every $1 spent on advertising generated approximately $3.34 in revenue. |
| ROI | 108.8% | The campaign generated $1.09 in net profit for every $1 invested. |
| CPM | $1.25 | Efficient media buying with a competitive cost per 1,000 impressions. |
| Cost per Result | $1.50 | Competitive acquisition cost for customer conversations. |
| Cost per New Customer | $1.77 | Efficient customer acquisition while maintaining lead quality. |
| Frequency | 3.53 | Average audience exposure of 3–4 times. |
| New Customer Rate | 84.8% | 1,130 of 1,332 conversations came from new customers. |
Campaign Insights
✔ Instagram generated over 90% of qualified leads.
✔ New customers accounted for 84.8% of all conversations.
✔ Audience aged 18–34 represented more than 90% of conversions.
✔ ROAS remained above 3x throughout the campaign.
✔ Average customer acquisition cost remained below $2.
Market Performance Metrics
| Total Campaign Revenue | $6,680 |
| Total Ad Spend | $2,000 |
| Total Operating Cost | $1,200 |
| Total Impressions | 1,600,000 |
| Total Reach | 453,000 |
| Total Customer Conversations | 1,332 |
| New Customers | 1,130 |
| New Customer Rate | 84.8% |
| ROAS | 3.34x |
| ROI | 108.8% |
Campaign Conversion Funnel
IMPRESSIONS
1,600,000▼
REACH
453,000 28.3% of Impressions▼
MESSAGES
1,332 0.29% of Reach▼
QUALIFIED LEADS
1,149 86.3% Qualification▼
ORDERS
908 79.0% Conversion▼